Digital and transformation: technology for the sake of technology or real value?

Over the past decade, digital transformation has changed or re -sounded business methods. Digital transformation is a fundamental change in how the organization benefits its customers. In fact, this is the use of digital technologies to create a new or change existing client experience, as well as business culture and processes to meet the changing needs of consumers and the market as a whole.

And here is where artificial intelligence is able to change the rules of the game. As a catalyst for the digital transformation of many AI organizations, they often underestimate. However, it cannot be denied that this technology can help them become more adaptive, creative, flexible and innovative than ever before. This can not only help enterprises attract new customers and reduce risks, but also increase their profits.

How can I apply AI in the process of digital transformation?

For a long time AI was at the opening stage. Over the years of research, scientists have achieved great success in the application of deep learning to recognize patterns and forecasting. However, now we live in an era of implementation: entrepreneurs, managers and engineers transform these algorithms into a successful business.

One of the most popular AI uses is customer service. About 52% of consumers and 65% of business clients are ready to change the brand if the seller does not understand their needs. Clients also hate to wait for them to contact the support service. They cannot stand a lot of information about their problem and transmit it several times before contacting the right operator.

Porsche has invested significant funds in the CRM system, which documents each interaction throughout https://gagarin.news/ua/news/when-will-the-bull-run-start-analytics-from-grayscale/ the entire life cycle of the client. This allows the company to understand the logic of customers and their expectations at each contact point. Using forecast intelligence and real -time segmentation, the automaker can conduct more effective marketing campaigns.

Digital transformation based on AI

Companies from around the world are already successfully using digital transformation approaches, which is based on artificial intelligence. So, the Majid Al Futtaim conglomerate from the UAE used machine training and the rules of the association to find new combinations of snacks for configuration in cinemas. Based only on customer experience, the company was able to fulfill its two -month forecasts of income growth in just three weeks.

The French energy giant B2B Engie carried out a thorough transformation, focusing on what he called “3D” – decarbonization, decentralization and digitalization. By combining many technological solutions, such as artificial intelligence, blockchain, Internet of things. In a comprehensive ecosystem, Engie renamed the supplier of the “zero carbon transition as a service”.

Governments also transform the provision of services using AI. In China, a number of AI pilot programs are being introduced in the judicial system, including a legal consultant, automation of the analysis of evidence, as well as the decoding of court hearings to replace the stenographers. These technological developments indicate the future in which ordinary judicial procedures will mainly be performed by machines so that judges can concentrate on more difficult matters.

Another important use of AI will be in the field of security and confidentiality of data. The Forrester study showed that 61% of firms in the Asia-Pacific region are already improving or implementing their possibilities for ensuring the confidentiality and security of data using AI.

For example, AXA IT financial services giant uses machine learning to prevent threats of network security. They collaborate with Darktrace engaged in cybersecurity, whose Enterprise Immune System is studying how ordinary users behave to detect dangerous anomalies using AI.

Difficulties on the path of digital and transformation

The success of a digital transformation based on artificial intelligence largely depends on the ability to extract information from big data. This is exactly the area in which most organizations still experience difficulties.

The Forrester study shows that 53% of respondents are faced with the biggest problem is the collection and integration of big data. This problem is related to the lack of a data processing strategy. Companies that prudently developed and introduced the strategy of “smart data” about customers can transform faster and more efficiently. They use AI to quickly find ideas and bring them to life.

Thanks to a holistic transformation strategy, based on artificial intelligence, miracles can work. And companies that intend to introduce it into their byser processes should not focus on the technology itself. If they want to use a digital transformation based on AI so that their business becomes more flexible and competitive, it is extremely important that leaders consider digital transformation as a strategic imperative, and not just another trend.